Fashion Installation: Body, Space, and Performance
Adam Geczy and Vicki Karaminas · Bloomsbury · June 2019
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A concise critical examination of the new phenomenon of presenting fashion through installations, ranging from interactive performances and experimental runway shows to curated museum exhibitions.
Gone are the days when fashion relied on a runway launch with coinciding press promotions to show a couturier's new range. Today, design houses are thinking beyond traditional methods of display to stimulate interest in their collections, such as to the internet, fashion film, and, more recently, fashion installations. This book offers a critical evaluation of the changing ways in which fashion has been exhibited, focusing specifically on the recent turn toward installation, whether in the form of static presentations, interactive performances, or the more conventional curated designer exhibition.
Connecting viewers and consumers on an immersive level, the fashion world has begun to appropriate installation methods traditionally associated with displays of experimental art, transcending the runway system and its constraints. This book turns to the designers who have pioneered fashion installations, such as Aitor Throup, Miuccia Prada, Walter Van Beirendonck, and Hussein Chalayan among others, and also looks back to the early influential fashion displays by designers such as Worth and Poiret to provide historical context.
Divided into three parts, and covering a variety of installations from Vivienne Westwood's fashioned concept stores to Gareth Pugh's immersive films, this ground-breaking book positions the designer as the curator and exhibition-maker and offers the first focused study of the pertinent concept of fashion installation.
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